Hi, I’m Adam.

I’m Adam, also known as That Training Guy. I work with professionals and organisations to unlock strengths, strengthen team dynamics and create environments where people perform consistently, not just individually but collectively.

I set up That Training Guy because I’m passionate about helping organisations move beyond developing individual leaders and start developing the teams those leaders rely on. With more than 15 years leading talent, learning and leadership development across organisations including Manchester Airports Group, Sofology, DFS Group and PZ Cussons, I combine practical business experience with proven development methodologies.

Real performance doesn’t come from one person. It comes from how teams communicate, challenge, support and hold each other accountable.

Through a blend of strengths coaching, emotional intelligence and practical leadership insight, I help organisations build resilient, agile teams that deliver in demanding environments.

My programmes focus on:

• Developing clarity and confidence in decision-making
• Embedding high-performance habits at both individual and team level
• Strengthening trust, accountability and challenge within teams
• Unlocking collective strengths to improve collaboration and results
• Helping people become more effective, not just busier

I design and facilitate bespoke team and leadership development programmes, delivering practical workshops and structured learning experiences that drive tangible behavioural change. Alongside this, I offer selective 1-2-1 coaching to support leaders in embedding learning and sustaining momentum.

With certifications in leadership and strengths coaching, I combine proven methodologies with real organisational experience to help clients achieve sustained performance, not short-term fixes. No jargon. No off-the-shelf decks.